Over at 20th Century Fox, fans include Steve Asbell, executive vice president for production. Devoted fans of Pixar movies will enjoy this look behind the scenes of the heretofore mysterious world of Pixar, as well as learning about the underlying. A few years ago, I had lunch with the head of a major motion picture studio, who declared that his central problem was not finding good. Ed Catmull, who co-founded the company in 1986, led Pixar toward its goal of making the first-ever computer animated movie, in turn growing it into the creative, innovative force it is today.
(Trying to impress the brass explains only some of those copies.) Entire departments at William Morris Endeavor are reading it. Listen to Ed Catmull discuss managing creativity. Visit certain divisions of the Walt Disney Company, which owns Pixar, and you will see “Creativity Inc.” on almost every desk.
Catmull’s book is quickly becoming the latest bible for the show business crowd. Subtitled “Overcoming the Unseen Forces That Stand in the Way of True Inspiration” and written with Amy Wallace, Mr. Now comes “Creativity Inc.” by Ed Catmull, the longtime president of Pixar Animation Studios, which he co-founded. Ovitz ran the Creative Artists Agency, he had everyone reading “The Art of War.” Then came the book-on-tape version of “The Kid Stays in the Picture,” by Robert Evans, a former Paramount mogul. Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success. What is the secret to making more of the good stuff?Įvery so often Hollywood embraces a book that it senses might provide the answer.
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